News

Jackson Marketing Group President Tapped for B.R.A.K.E.S. Board

01/29/2010

GREENVILLE, S.C. – Darrell Jackson, president and CEO of Jackson Marketing Group, has been selected to be on the board for B.R.A.K.E.S., a national foundation dedicated to promoting safe driving among young drivers.

      B.R.A.K.E.S., which stands for Be Responsible And Keep Everyone Safe, was founded by drag racer, Doug Herbert in response to the death of his two sons in a tragic car accident.  B.R.A.K.E.S. offers driving schools and other educational opportunities to show teen drivers how to safely operate vehicles and keep all passengers safe.

      “Motor vehicle crashes are the leading cause of death for U.S. teens, and teen drivers are four times more likely than older drivers to be in an accident,”  said Jackson.  “These are tragic facts that need to be changed, and it’s why I am so excited to support B.R.A.K.E.S. in their mission to train young drivers and their parents, thus decreasing highway fatalities.”

      “As a father, a businessman, an automotive enthusiast and a marketing expert, Darrell brings a unique combination of skills to the B.R.A.K.E.S. board,” said Herbert.  “His passion and expertise will be critical as we continue to raise awareness about safe driving, encourage public support and ultimately save lives.”

      B.R.A.K.E.S. was founded after a tragic automobile accident claimed the lives of brothers Jon and James Herbert on January 26, 2008.  The mission of the non-profit organization is to prevent injuries and save lives by training and educating teenage drivers and their parents about the importance of safe and responsible driving.  In addition to conducting teen driving events, the foundation also seeks to raise funds and build awareness about safe driving.  The B.R.A.K.E.S. board of directors is supported by companies including ESPN, SPEED-TV, Dale Earnhardt Incorporated, Charlotte Motor Speedway and Jackson Marketing Group.  To find out more information or become involved with B.R.A.K.E.S. visit their website at www.putonthebrakes.org.      

Jackson Marketing Group, headquartered in Greenville, S.C., and with an office in Charlotte, is a fully-integrated marketing communications agency offering strategic planning, interactive services, advertising services, public relations, partnership marketing, event management, video production, support services. JMG provides a variety of integrated marketing communications services for blue-chip brands such as BMW Manufacturing Co., Bloom and Food Lion Grocery Stores, Blue Bird School Buses, NACCO Materials Handling Group, Clemson International Center for Automotive Research, Greenville Hospital System, Milliken & Company, Sage Automotive Interiors, The Palmetto Bank and The American Red Cross.

      For more information, visit the company’s website at www.jacksonmg.com.